1. Check the positioning of your property
A guest should understand in a few seconds who the property is best for: families, couples, business travelers, long stays or seaside tourists. Show the area, distance to the beach, parking, kitchen, view, elevator and key advantages.
2. Update photos and gallery order
The first photos sell the most. Start with the exterior or view, then show the best rooms, bathroom, kitchen, balcony, yard, parking and service details. Remove dark, weak or repetitive photos.
3. Adjust prices by season
A single price for every date usually lowers revenue. In Batumi, separate weekdays, weekends, holidays, high season, low-demand dates and short gaps between bookings.
4. Use several sales channels
Booking and Airbnb create demand, while direct requests through a website, Google Maps, Instagram and returning guests reduce dependence on commissions. The key is to synchronize availability and avoid overbooking.
5. Manage reviews
Reviews directly affect conversion. Reply to negative reviews calmly and specifically, and ask happy guests to leave feedback. Even a small rating improvement can increase trust.
Owner checklist
- rewrite property and room descriptions;
- refresh the first 10 photos;
- split prices by days and seasons;
- check cancellation and check-in rules;
- connect a website or direct inquiry form;
- track occupancy and booking sources.
Want to know where to start?
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